Suggested CDR learning codes: 1000, 1010, 1070, 1090; Level 2

Today's consumers look for foods that are valuable to their health, and the media and food industry are responding. Because of this, RDs have the power to ensure that consumers are getting evidence-based messages that will help them make educated, nutritious food choices. Explore opportunities for today's dietitians in food promotion, marketing, media, and industry through understanding more about their roles in these areas and how consumer trends and marketing research affect industry and media.

Developed for practicing RDs, dietetic students, or individuals hoping to make a professional change, this session will discuss ways to better communicate with consumers and health care professionals, the relationship between policy and industry, and how dietitians can effectively influence change.