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ForwardRecorded Webinar: Behind the Headlines: Ethical and Socially Responsible Communications
Suggested CDR Learning Codes: 1050, 1090; Level 2
Suggested CDR Performance Indicators: 1.1.2, 1.1.3, 1.1.4, 1.1.8
Registered dietitian nutritionists have diverse roles and responsibilities. Yet to be successful, every RDN professional has a responsibility to be an effective communicator and support and uphold the code of ethics as described by the Academy of Nutrition and Dietetics. This is becoming increasingly more challenging with the competitive voices on social media and the internet. It is further complicated when evidence is limited and when dealing with trending, emotional issues and fact-resistant people.
This presentation will focus on navigating the challenges of professional ethics with a road map to responsible communications, even if evidence conflicts with personal beliefs; including tips on translating science into sensible sound bites and creating messages that resonate with consumers in a wide range of outlets from television to social media to consumer communications.
The live version of this webinar was presented by Kathleen Zelman, MPH, RDN, LD, on Wednesday, October 4, 2017, from 2-3 pm ET. This recorded version is approved for 1 hour of continuing education credit. RDs should list code 175 for this activity type.
By registering for this free continuing education course, you are granting permission to Today's Dietitian to share your demographic information and e-mail with the course sponsor for potential marketing purposes.
Learning Objectives
After completing this continuing education course, nutrition professionals should be able to:
- Understand the mindset of today's consumers behind the headlines
- Employ effective communication strategies that resonate with fact-resistant consumers
- Complete a review of the professional code of ethics through case study analysis
Kathleen Zelman, MPH, RDN, LD, is a nationally recognized nutrition correspondent serving as the director of nutrition for WebMD Health, a contributing editor for Food and Nutrition Magazine and a nutrition expert for United Healthcare providing monthly webinars, articles, recipes and blogs. In 2016, she was awarded the Academy of Nutrition and Dietetics ‘Lenna Frances Cooper Memorial Award’ in recognition of her distinguished career and remarkable contributions to the dietetics profession. She has extensive media experience and was awarded the 2007 Academy of Nutrition and Dietetics ‘Media Excellence Award’ for her contribution and commitment to educating consumers on the role of diet, health and nutrition issues through the media.
Kathleen Zelman reports the following relevant disclosures: she works for WebMD, is a consultant to United Healthcare, is on the advisory board of Total Health Initiative, Inc. and Sabra, is a Health Professional Advisor to Egg Nutrition Center, and is a member of Leaders Engaged in Advancing the Dialogue on Agriculture. She has certified that no conflict of interest exists for this program. View our disclosure policy.
About Our Sponsor:
This complimentary 1-credit continuing education webinar is brought to you with support from Milk Means More (Michigan’s Dairy Council). Please note that Milk Means More provided financial support only and did not have input into the information provided in this course. Milk Means More is a sub-segment of the National Dairy Council (NDC). For over 100 years, the NDC has committed to providing health professionals and consumers with science-based education on the nutrition and health benefits of dairy foods as part of a well-balanced diet. The dairy industry is committed to providing products that are affordable and produced in a socially and environmentally responsible manner. This includes technical advances to allow more food to be produced in a humane way while reducing any impact on the environment.
This webinar is accredited through The United Dairy Industry of Michigan. www.MilkMeansMore.org
Available Credit
- 1.00 CDR