Symposium Session: Creating and Mastering the Overhead Recipe Video
This is not a webinar or course for purchase- this is a module for credit claiming for our 2018 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our symposium, however, the topics may be revisited in the future in the form of a webinar or self-study course.
Suggested CDR Learning Codes: 1090, 1100, 7070, 8080
Suggested CDR Performance Indicators: 2.1.3, 2.1.4, 3.2.3, 11.4.1
Calling all RDs active on social media! Estimates show that, in 2018, video will be responsible for 80% of internet traffic. And overhead recipe videos are becoming a simple, fun, and effective way for RDs to share nutrition messaging. For those in the entrepreneurial space, learning how to create high-quality videos is an essential part of successful brand marketing and increased reach. In this hands-on session, participants will learn how to set up a video shoot, the essential equipment needed, and key editing techniques to take their creations viral.
After attending this session, nutrition professionals should be able to:
- List the equipment needed to produce overhead recipe videos.
- Follow the step-by-step process to set up, film, and edit a quality video to be shared on websites and social media platforms.
- List the workflow to create natural, engaging videos using editing software.
Alexandra Caspero, MA, RD, CLT, RYT, is owner of Delish Knowledge and author of Fresh Italian Cooking for the New Generation. As a consultant and spokesperson, she works with like-minded companies to develop nutrition communication strategies, corporate wellness programs, food photography, videography, and recipes. Her award-winning blog, Delish Knowledge, focuses on making whole-food, vegetarian eating deliciously simple. Her work has also appeared in numerous national publications including Women's Health, Forbes, The Washington Post, and Food Network. Additionally, she is the coauthor of Joyful Eating, Nourished Life, an eating program that helps others discover a happier, healthier relationship with food and their body.
Alexandra Caspero has no relevant disclosures to report. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.00 CDR