Symposium Session: Talking Food, Nutrition & Trends: From Baby Boomers to Gen Z
Suggested CDR Learning Codes: 1130, 1140, 7070, 7120
Suggested CDR Performance Indicators: 2.1.1, 2.1.3, 9.1.1
This session will explore the key characteristics of each generation and key communication strategies to capture their attention and impact change on- and offline. It will explore the intersection of current food and nutrition trends with consumers throughout the lifespan. In this engaging session, participants will be able to participate in hands-on activities to practice the marketing and communications components discussed.
After attending this session, nutrition professionals should be able to:
- Define his/her target audience and key strategies for effective communications.
- Discuss current food and nutrition trends.
- Identify opportunities for business growth.
Marisa Moore, MBA, RDN, LD, is a registered dietitian nutritionist and communications and culinary nutrition expert. She is a consultant to food and nutrition companies, a contributing editor for Food & Nutrition Magazine, and a contributor to People magazine and US News & World Report. Before launching her consultancy, Marisa worked as an outpatient dietitian, was employed as a corporate nutritionist for a restaurant chain, and managed the employee worksite nutrition program at the US Centers for Disease Control and Prevention. A trusted food and nutrition expert, Marisa has been featured in most major media outlets, being quoted nearly 5,000 times in broadcast and print media. TV media outlets include The Dr. Oz Show, TODAY, and NBC Nightly News, as well as regular appearances on CNN and in a host of print media including The New York Times; The Washington Post; The Wall Street Journal; O, The Oprah Magazine; and Health.com.
Marissa Moore has no relevant disclosures to report. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.00 CDR