Symposium Session: How to Leverage Social Media to Stand Out From the Crowd and Make a Difference
Suggested CDR Learning Codes: 1000, 1010, 1020, 1090
Suggested CDR Performance Indicators: 2.1.4, 5.3.5, 11.2.9, 11.4.1
This session will examine how RDs can build a community of engaged and happy people around their personal and professional brands. Rebecca will discuss how to use a blog and the blogging community, Facebook, Pinterest, Instagram, Twitter, and newsletters, as well as other means of outreach. Attendees will get a sense of how they can build a social media presence from the ground up with examples from Ladybird Farm and others. Get folks talking with you and one another, genuinely care and be there for the long term, build real and meaningful relationships on- and offline, and become the go-to expert in your field!
After attending this session, nutrition professionals should be able to:
- Understand the concept of branding and what it means to you and your business.
- List the various social media platforms available to build a community around your brand.
- Employ the skills needed to get folks talking and engaged with you as a person.
- Discuss and develop ideas for your long-term branding strategy.
Rebecca Subbiah, RDN, is a registered dietitian in both the United Kingdom and the United States. A Brit living in Winston-Salem, North Carolina, she has managed social media for various clients and volunteered with school gardens, and is a beginner farmer at Ladybird Farm in Yadkin County, specializing in edible flowers. She is a mother to two small children and loves to travel and embrace new cuisines and cultures as a food blogger.
Rebecca Subbiah has no relevant disclosures to report. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.00 CDR