Recorded Symposium Session: Using Our Nutrition "SciVantage" in Today's Food Conversation
RDs are leading experts in food and nutrition but there are other voices – often non-credentialed – emerging as health authorities commanding consumers' attention. The science and facts communicated by RDs are being drowned out by opinion and emotionally charged misconceptions, both online and in traditional media channels.
Join Jaime Schwartz Cohen as she helps RDs reclaim the position as the premiere authority on food and nutrition. Jaime will address strategies that empower the nutrition community to break through the clutter and use science to our advantage to challenge erroneous information.
After completing this continuing education activity, health care professionals will be better able to:
- Describe approaches that result in productive and meaningful conversations with consumers and health professional colleagues alike, about food and nutrition.
- Employ three resources that help nutrition professionals effectively communicate science and facts and challenge opinions and emotionally charged information.
- Identify two ways nutrition professionals can implement techniques learned from this session right away.
Always wearing two hats as a registered dietitian and seasoned communications professional, Jaime Schwartz Cohen has 20 years of experience combining knowledge and expertise in food, nutrition, and public relations. She develops innovative media and key opinion leader (KOL) relations strategies for companies and organizations. Jaime leads a team of six registered dietitians across North America and collaborates with food, health, and science experts across Ketchum’s global network. Her expertise is in helping clients navigate the nutrition community ecosystem, turning influential experts into message-multipliers and vocal brand advocates.
In 2016, Jaime spearheaded the launch of Ketchum Borderless Nutrition News, a monthly e-newsletter reporting insights, trends, and hot topics from the global nutrition community. In 2020, she launched Ketchum Nutrition Newsflash, a monthly e-newsletter for media dietitians. Recognized as a communication leader in both the PR and nutrition industries, Jaime has been honored among PRWeek’s “40 under 40,” she received the New York State Academy of Nutrition and Dietetics “Media Excellence” Award and was named “Young Dietitian of the Year” by the NJ Dietetic Association. Jaime received her BS in nutrition from Penn State, her MS in nutritional sciences from Rutgers University, and completed the University of Medicine and Dentistry of New Jersey dietetic internship.
Jaime Schwartz Cohen, faculty for this educational activity, is a communications consultant for Life Extension. All relevant financial relationships listed for this individual have been mitigated.
The planners for this educational activity have no relevant financial relationship(s) with ineligible companies to disclose. An “ineligible company” includes any entity whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products use by or on patients.
In support of improving patient care, Great Valley Publishing Company is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
This activity will also award credit for dietetics (CDR CPEU).
RDs and DTRs are to select activity type 102 in their Activity Log. Sphere and Competency selection is at the learner’s discretion.
- 1.00 CDR