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ForwardSymposium Session: A Deep-Dive into Gen Z: How Nutrition Myths in Media and Marketing Uniquely Affect This Consumer Demographic
Nutrition myths, wellness trends, and the latest “health hacks” are just about everywhere these days, and noise about and around diet has reached a fever pitch for dietitians. As an RD, author, journalist, and former clinician-turned-content-creator, Jaclyn London, MS, RDN, CDN, cuts through the clutter of nutrition and wellness trends.
In this session, London will deep-dive into the topic of food, diet, and nutrition myths by taking a closer look at how long-standing (and up-and-coming) misinformation affects Gen Z consumers specifically, and how it drives their food and health decisions. Learn about the top myths that drive consumer sentiment and purchasing decisions among this demographic; how Gen Z consumes information in 2024 (and what makes this different/uniquely challenging vs other demographics); how these myths are transformed into their everyday behaviors, including food choices and healthful habit formation; and what dietitians need to know to best serve the next generation of clients, patients, communities, and consumers. London will also cover the etiology of a food/nutrition myth and what makes some so "sticky" while others become fleeting trends among Gen Z consumers and their peers.
This is not a webinar or course for purchase - this is a module for credit claiming for our 2024 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our Symposium; however, the topics may be revisited in the future in the form of a webinar or self-study course.
Learning Objectives
- Deliver evidence-based information in ways that meet the needs of Gen Z clients and patients.
- Effectively communicate nutrition myths in ways that are tangible, accessible, and relatable to Gen Z consumers.
- Create and use a toolkit that will allow RDs to build authority, establish trust, and foster connections with Gen Z consumers regardless of RD specialty.
Additional Information
Jaclyn (Jackie) London, MS, RDN, CDN, is an author, podcast host, consultant, and media spokesperson. She’s previously worked for consumer brands and has extensive experience in clinical nutrition and private practice. Her approach to healthier living is based on translating clinical and epidemiological research findings into digestible information and realistic, tangible strategies for anyone and everyone looking to live healthier, discover food freedom, and feel more like themselves.
London received her bachelor’s degree from Northwestern University and earned her master’s degree in clinical nutrition and dietetics from New York University. Her book, Dressing on the Side (and Other Diet Myths Debunked): 11 Science-Based Ways to Eat More, Stress Less, and Feel Great About Your Body, was released in January 2019 and has been reviewed by national publications, including The New York Times, Forbes, Prevention, Publisher’s Weekly, and Today.com.
The faculty and planners of this educational activity have no relevant financial relationships with ineligible companies to disclose.
An “ineligible company” includes any entity whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products use by or on patients.
In support of improving patient care, Great Valley Publishing Company is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
This activity will also award credit for dietetics (CDR CPEU).
RDs and DTRs are to select activity type 102 in their Activity Log. Sphere and Competency selection is at the learner’s discretion.
Available Credit
- 1.00 CDR