Symposium Session: Key Ingredients for the Nutrition Entrepreneur Building a Recipe for Business Success

As experts with influence, the income potential of RDs is only limited by our ability to sell our goods and services profitably. A key challenge often faced by any entrepreneur is a lack of expertise and training on how to approach and operate a business. It’s essential to distinguish the passion of the entrepreneurial spirit from the analytical decision-making of the seasoned business owner. The impassioned entrepreneur will often make a business decision based on instinct as opposed to understanding how to analyze its potential impact on the business. 

In this session, an entrepreneurial RD—Lauren Harris-Pincus, MS, RD—and a business coach—Allan Pincus, BS, MS—will share tools and tactics to help the RD business owner approach their day-to-day decision-making. Harris-Pincus and Pincus will discuss successful approaches to selling, forecasting, return-on-investment analysis, and strategies for communicating with clients, vendors, and other business stakeholders. Whether you’re beginning a new adventure as an entrepreneur or have been struggling to take your existing business to the next level, Harris-Pincus and Pincus will offer a selection of essential ingredients to aid you in creating your business recipe for success. 

This is not a webinar or course for purchase - this is a module for credit claiming for our 2024 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our Symposium; however, the topics may be revisited in the future in the form of a webinar or self-study course.

Learning Objectives

  1. Explain the difference between the impassioned entrepreneur and the analytical business owner.
  2. Identify key tactics and strategies the seasoned business owner applies to their day-to-day and long-term objectives when building a profitable, sustainable business operation.
  3. Implement tools that improve communication and enable successful selling, forecasting, and financial planning.

Additional Information

CDR Activity Type: 
CPE Level: 
Course summary
Available credit: 
  • 1.50 CDR
Course opens: 
Course expires: 

Lauren Harris-Pincus, MS, RD, is a nutrition communications specialist, speaker, spokesperson, and RD in private practice. She’s the founder and owner of Nutrition Starring YOU, LLC, based in New Jersey, where she specializes in weight management and prediabetes.

Harris-Pincus is the author of two cookbooks, The Everything Easy Pre-Diabetes Cookbook and The Protein-Packed Breakfast Club. She earned both Bachelor of Science and Master of Science degrees in nutrition from Penn State and New York University, and is passionate about combating weight stigma and myth-busting nutrition misinformation.
Harris-Pincus is regularly featured in major publications, including online/print media, TV, radio, and podcasts. She’s also a freelance contributor to Clean Plates. Follow her on social media @LaurenPincusRD and

Allan Pincus, BS, MS, has more than 30 years of professional experience working for major corporations, including Hewlett-Packard and AT&T. Pincus currently holds the position of vice president, digital channel manager for Merrill Lynch. Previous roles include director of sales, senior engineering manager, as well as CEO and founder of Custom Device Technologies, LLC. In addition, he’s a Series 7 licensed financial advisor. Pincus has authored several patents and has raised both angel and venture capital to bring products to market. He earned a Master of Science in engineering management and Bachelor of Science in electrical engineering from Drexel University. Pincus has enjoyed mentoring and coaching entrepreneurs and small business owners since 2018.

The faculty and planners of this educational activity have no relevant financial relationships with ineligible companies to disclose. 

An “ineligible company” includes any entity whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products use by or on patients.


In support of improving patient care, Great Valley Publishing Company is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. 

This activity will also award credit for dietetics (CDR CPEU). 

RDs and DTRs are to select activity type 102 in their Activity Log. Sphere and Competency selection is at the learner’s discretion.

Available Credit

  • 1.50 CDR


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