Webinar: Selling Health to Shoppers—Strategies for Dietitians

February 19, 2014

Suggested Learning Codes: 4010, 6030, 7050, 7120, 7210; Level 2

This webinar was presented on Wednesday, February 19 at 2 pm ET by Barbara Ruhs, MS, RD, LDN and Collin R. Payne, PhD, associate professor of marketing at New Mexico State University.

image Kellogg’s MyBowl™ understands that Retail RDs are uniquely poised to have a profound impact on public health. But even as these trailblazers help consumers achieve their health and wellness goals, they have to ensure their activities increase store loyalty, gain new shoppers, and essentially drive the business of food retailing. Which is why we create resources like the Kellogg’s MyBowl™ toolkit. Kellogg’s MyBowl™ tools help you communicate the benefits of breakfast, teach about portion control, and drive traffic to center store while encouraging increased produce department and dairy case sales. Learn more »


Learning Objectives

After completing this continuing education webinar, nutrition professionals should be able to:

  1. Recognize the potential impact of supermarkets on improving public health.
  2. Discuss how supermarkets are designed to influence purchase decisions
  3. Help clients/shoppers utilize supermarkets to make good nutritional choices.
  4. Utilize supermarkets as an ideal teaching and learning laboratory to inspire clients towards improved health (healthy purchases).
Course summary
Available credit: 
  • 1.00 CDR
Course opens: 
Course expires: 
Event starts: 
02/19/2014 - 2:00pm
Event ends: 
02/19/2014 - 3:00pm
CE Club cost:

Available Credit

  • 1.00 CDR


CE Club cost:
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