Recorded Webinar: Dietitians Investing in the Blogosphere

Suggested CDR Learning Codes: 1000, 1020, 1090, 1140, 7000, 7070, 7120; Level 2

Regardless of your niche, the blogging community can be a powerful ally and marketing tool for your business.

Today’s Dietitian CE Learning Library and Kellogg's present a webinar that teaches exactly how to utilize social media, specifically the blogging community, to generate free press, additional referrals and improve your bottom line.

The good news? It applies to those with novice, intermediate and advanced social media skills. With our host, culinary and nutrition communications expert Robin Plotkin, RD, as your guide, you'll learn the steps to create a turnkey partnership with the blogger community that will result in positive press, more referrals and a healthier bottom line for your practice.

The live version of this webinar was presented by Robin Plotkin, RD on Wednesday, October 9, 2013, at 2 pm ET. This recorded version is approved for one hour of continuing education credit. RDs should list code 740, Web-Based Pre-Approved Self-Study Materials, for this activity type.

This continuing education course is brought to you free of charge through the support of Kellogg's.


 Kellogg Company understands the connection between food and health. In a world of social media, our Nutrition team is committed to ensuring health professionals are equipped with new science-based information, skill sets, and practical tips to help you enable your clients in achieving healthy nutritious lifestyles.

Learning Objectives

At the conclusion of this CE webinar, participating professionals should be able to:

  1. Discuss the role of blogs in influencing the decision-making of consumers.
  2. List 5 potential benefits of partnering with bloggers.
  3. Design a plan of action for partnering with a blogger, including identifying the potential partner; defining goals of the partnership; and developing an implementation strategy.
Course summary
Available credit: 
  • 1.00 CDR
Course opens: 
Course expires: 

Available Credit

  • 1.00 CDR


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