Suggested Learning Codes: 4010, 6030, 7050, 7120, 7210; Level 2

As nutrition professionals know, the right food choices are crucial in battling some of our nation's biggest health epidemics. But with so many products flooding the market, it can be difficult for consumers to make the best choices within their budget and lifestyle. What better way to increase consumer awareness of healthful food choices than to start at the source? The supermarket!

To help consumers navigate their aisles, counters and displays, more stores and supermarket chains are employing dietitians and engaging in shopper marketing strategies to provide nutrition education and influence buying decisions before items go from the cart to the dining table.

Barbara Ruhs, MS, RD, LDN and Collin R. Payne, PhD, associate professor of marketing at New Mexico State University will present an introduction to shopper marketing and the role supermarkets play in changing public health and influencing consumer purchases.

In addition to helping dietitians recognize the potential impact of supermarkets, they will also provide an overview of nutrition education tools and strategies used in supermarkets plus insights into economic influences and nutrition trends on shopping behaviors.

The live version of this webinar was presented  on Wednesday February 19th, 2014 at 2 pm ET. This recorded version is approved for one hour of continuing education credit. RDs should list code 740, Web-Based Pre-Approved Self-Study Materials, for this activity type.

Kellogg’s MyBowl™ understands that Retail RDs are uniquely poised to have a profound impact on public health. But even as these trailblazers help consumers achieve their health and wellness goals, they have to ensure their activities increase store loyalty, gain new shoppers, and essentially drive the business of food retailing. Which is why we create resources like the Kellogg’s MyBowl™ toolkit. Kellogg’s MyBowl™ tools help you communicate the benefits of breakfast, teach about portion control, and drive traffic to center store while encouraging increased produce department and dairy case sales. Learn more »

Please note that Kellogg's provided financial support only and did not have input into the information provided in this course. The presenters of this course reported the following relevant disclosures: Barbara Ruhs served as an advisor at Oldways Supermarket Dietitian Symposium, is a Contributing Editor to Environmental Nutrition magazine and a Contributing Editor and writer for Progressive Grocer magazine, and worked for Bashas' Family of Stores; Colin Payne received a research grant from Paso del Norte Health Foundation. View our disclosure policy.