Symposium Session: Get Hired, Get Promoted: 10 Steps to Creating a Powerful Personal Brand
Suggested CDR Learning Codes: 1010, 7010, 7070, 7120; Level 2
Today, developing your personal brand is as critical as mastering nutrition proficiencies. However, the question remains: How can you best position yourself in a landscape that changes on a daily basis in terms of competition, professional requirements and science? Branding success requires a thoughtful and strategic approach that takes into consideration the way people communicate and make choices in the here and now. In this session, we’re going above and beyond the elevator speech and will identify 10 tactics necessary to create the powerful personal brand required in the current competitive landscape.
After attending this session, nutrition professionals should be able to:
- Identify the definition of branding as it applies in today’s world.
- Create a strategic plan for a personal brand that can be leveraged in the workplace.
- List a variety of tactics needed to create a powerful personal brand.
Robin Plotkin, RD, LD
Culinary and nutrition communications consultant in Dallas, TX. Co-founder, Blog Brûlée and contributing blogger, Dallas Morning News Health Blog.
- 1.50 CDR