Symposium Session: Influencing Change: How to Borrow Strategies From Industry and Media

Suggested CDR Learning Codes: 1130, 1140, 6010, 6020; Level 2

Do you ever feel frustrated that messages from the media or industry seem to get through to your clients or consumers better than your credible insights?  Despite dietitians’ focus on scientific evidence, we too can sensationalize our messages while staying true to the facts.  This session will provide a point of view from dietitian Jenna A. Bell, PhD, RD, based on her work at Pollock Communications.  She’ll talk about how RDs can apply some of the strategies that industry and media employ to bring attention to the practice of sound nutrition.

Learning Objectives

After attending this session, nutrition professionals should be able to:

  1. Develop a messaging  plan of action based on the target audience.
  2. Describe the process of developing key messages.
  3. Determine the appropriate channel of communication to reach a desired outcome.
  4. List considerations when creating key messages.
Course summary
Available credit: 
  • 1.50 CDR
Course opens: 
Course expires: 

Jenna A. Bell, PhD, RD

Senior vice president and director of food and wellness for Pollock Communications based in NY. Cofounder of Swim, Bike, Run, Eat! Sports Nutrition.

Available Credit

  • 1.50 CDR


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