Symposium Session: The Supermarket Solution: Promoting Nutrition in the Aisles
Suggested CDR Learning Codes: 7050, 7070, 7120, 7210; Level 2
Whether you are a dietitian working for a supermarket or a consultant trying to provide nutrition education in the local grocery store, developing skills to engage customers will be essential to your long-term success. Given the many programs and opportunities to promote health that are available through supermarkets, effective customer engagement can result in both increased shopper loyalty and improved shopper health. This session will broadly cover the role of supermarket dietitians and will examine the skills and strategies that can stimulate customer engagement, as well as the role that customer engagement can play in promoting healthful purchasing decisions. Supermarket dietitians and dietitians seeking to use supermarkets as a resource will benefit from the material discussed in this session.
After attending this session, nutrition professionals should be able to:
- Discuss the varying roles and duties fulfilled by supermarket dietitians.
- Define customer engagement and discuss why is it important for dietitians.
- List five key customer engagement strategies for dietitians.
- Identify opportunities to implement customer engagement strategies.
Barbara Ruhs, MS, RD, LDN
Supermarket nutrition and retail-health promotion consultant at Neighborhood Nutrition, LLC based in Phoenix, AZ.
- 1.50 CDR