Suggested CDR Learning Codes: 4060, 6010, 7050, 7120; Level 2

Dietitians are well versed in the science behind the nutritional needs of their clients.  Sports dietitians have an in-depth knowledge of the physiological responses to sport and can provide evidence-based recommendations to optimize performance.  Lastly, with years of experience, we are able to describe athlete behaviors and choices. What we seldom have access to, however, is consumer-marketing data. With the help of large-scale consumer-marketing data and a leading sports nutrition company, this session will take a look at the athlete through the marketing lens–from demographics to purchasing behaviors and sports nutrition product sales– and we’ll describe today’s athlete from the data.