Symposium Session: Today's Athletes: What Does Consumer Marketing Tell RDs About Their Clients?
Suggested CDR Learning Codes: 4060, 6010, 7050, 7120; Level 2
Dietitians are well versed in the science behind the nutritional needs of their clients. Sports dietitians have an in-depth knowledge of the physiological responses to sport and can provide evidence-based recommendations to optimize performance. Lastly, with years of experience, we are able to describe athlete behaviors and choices. What we seldom have access to, however, is consumer-marketing data. With the help of large-scale consumer-marketing data and a leading sports nutrition company, this session will take a look at the athlete through the marketing lens–from demographics to purchasing behaviors and sports nutrition product sales– and we’ll describe today’s athlete from the data.
After attending this session, nutrition professionals should be able to:
- Describe the target consumer for a sports nutrition company.
- Explain how sports nutrition companies use data to develop products.
- Summarize the current trends in sports nutrition products.
- Modify sports nutrition recommendations to align with purchasing behavior.
Jenna A. Bell, PhD, RD
Senior vice president and director of food and wellness for Pollock Communications based in NY. Cofounder of Swim, Bike, Run, Eat! Sports Nutrition.
- 1.00 CDR