Suggested CDR Learning Codes: 1070, 1090, 1130, 7070; Level 2
Performance Indicators: 2.1.4, 3.2.3, 5.2.7, 11.3.6

In this two-part workshop, participants will learn how to increase their visibility and build their brand by utilizing strategic alternatives to traditional media – specifically, online videos and radio podcasts. This workshop will provide hands-on tips, and participants will come away understanding how to create videos and/or radio podcasts to promote sound science, smart nutrition, and good food. 

The workshop includes work breaks that enable participants to participate in hands-on activities in small groups utilizing worksheets and checklists. 

The following areas of the creative and production process will be explored in detail:

• Finding your voice – your unique niche and concept
• Exploring on-camera and audio options to determine your best platform
• Understanding the skills needed – messaging, interviewing, show format, recording/editing
• Identifying the tools and technology needed – software, microphones, hosting sites
• Developing a successful launch and promotion strategy
• Accessing ongoing support and resources to sustain your efforts