Media Workshop: Who Needs the Media? (Part 2)

Suggested CDR Learning Codes: 1070, 1090, 1130, 7070; Level 2
Performance Indicators: 2.1.4, 3.2.3, 5.2.7, 11.3.6

In this two-part workshop, participants will learn how to increase their visibility and build their brand by utilizing strategic alternatives to traditional media – specifically, online videos and radio podcasts. This workshop will provide hands-on tips, and participants will come away understanding how to create videos and/or radio podcasts to promote sound science, smart nutrition, and good food. 

The workshop includes work breaks that enable participants to participate in hands-on activities in small groups utilizing worksheets and checklists. 

The following areas of the creative and production process will be explored in detail:

  • Finding your voice – your unique niche and concept
  • Exploring on-camera and audio options to determine your best platform
  • Understanding the skills needed – messaging, interviewing, show format, recording/editing
  • Identifying the tools and technology needed – software, microphones, hosting sites
  • Developing a successful launch and promotion strategy
  • Accessing ongoing support and resources to sustain your efforts

Learning Objectives

After attending this session, nutrition professionals should be able to:

  1. Determine specific tools and technology needed to produce on-camera videos and/or radio podcasts.
  2. Develop an effective launch strategy.
  3. Verbalize options for marketing and monetizing your show.
  4. Identify resources and options for ongoing support.
Course summary
Available credit: 
  • 1.50 CDR
Course opens: 
Course expires: 

Melissa Joy Dobbins, MS, RDN, CDE

Available Credit

  • 1.50 CDR


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