Symposium Session: Using Supermarket Selling Strategies to Nudge Shoppers Towards Better Health
Theses courses are exclusive to Spring 2017 Symposium attendees and cannot be purchased or taken as regular courses by those who did not attend.
Suggested CDR Learning Codes: 6010, 6020, 7050, 7070
Suggested CDR Performance Indicators: 1.3.5, 2.1.3, 9.1.4, 12.4.4
Visiting the local supermarket is something that the average consumer does at least once or twice per week without much preparation or insight. But supermarkets are carefully designed to influence purchase decisions and maximize profits and therefore can have a substantial impact on consumer health. This session is aimed at educating RDs about the strategies employed by supermarkets and describing how RDs can utilize these strategies to help shoppers make more healthful choices.
After attending this session, nutrition professionals should be able to:
- Gain an understanding of behavioral economics and how it can be used to improve food choices.
- Discuss how supermarkets are designed to influence purchase decisions.
- Understand the latest strategies supermarkets are using to nudge shoppers towards better health.
- Utilize supermarket strategies to help patients and clients make healthful decisions in the supermarket aisles.
Barbara Ruhs, MS, RDN, LDN, specializes in retail food and health marketing communications and brand strategy for food companies, commodity groups, public relations agencies, and supermarkets. Neighborhood Nutrition, LLC is her consulting business, offering nutrition counseling and retail-based health promotion solutions intended to help supermarket dietitians sell healthful products and effectively communicate nutrition and health messages to consumers. She is an entrepreneur, strategic thinker, and a leader in the field of supermarket nutrition.
The presenter has no relevant disclosures to report regarding this program. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.50 CDR