Symposium Session: Recipe Writing Done Right: The Top Ten Recipe Errors and Eight Trusted Writing Tools
This is not a webinar or course for purchase- this is a module for credit claiming for our 2018 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our symposium, however, the topics may be revisited in the future in the form of a webinar or self-study course.
Suggested CDR Learning Codes: 1140, 7050, 7120, 8100
Suggested CDR Performance Indicators: 2.1.3, 9.2.2, 11.2.9, 11.4.1
Recipes have never been more popular. From magazines and cookbooks to food-related company websites and personal blogs, it’s widely known that recipes offer delectable, highly sought-after content. Recipes that resonate with consumers, patients, and clients have the ability to engage, inspire, and educate. As such, they are powerful tools not only for promoting healthy lifestyles but also for nourishing and enriching a personal or professional brand, blog, or business.
Unfortunately, as recipe writers rarely receive professional training, recipe content is frequently, and often unknowingly, peppered with blunders. As scientifically trained food and nutritional professionals, RDs are in a unique position to take the lead when it comes to well-written recipes that meet corporate and consumer needs. This highly engaging nuts-and-bolts session will reveal the top 10 errors commonly found in written recipes and how to spot or avoid them. It will also provide a menu of eight invaluable recipe writing tools that will help you write, edit, and polish your recipes for any medium. Whether you are a recipe-writing novice, seasoned writer, acquirer or distributor of recipe content, or simply a home cook, Marlene’s wide-ranging expertise and discerning eye are guaranteed to have you chewing over recipes like you never have before.
After attending this session, nutrition professionals should be able to:
- List three ways professionally written recipes can offer benefits for personal and corporate brands.
- Name the most common recipe mistake and explain why it is problematic.
- Outline the elements of a recipe that are covered by copyright laws, which are not, and which ones can be best used to create “ownership.”
- Describe two tools that can increase the consistency and completeness of recipes when translating kitchen creations into user-friendly content.
- Gain the insight and skills to professionally write or critique a recipe for usage across a variety of platforms.
Marlene Koch, RDN, is a New York Times best-selling cookbook author; nationally recognized food, culinary, and nutrition expert; television personality; and registered dietitian nutritionist. Known as a “magician in the kitchen” for her ability to deliver good health with great taste, Marlene is the author of eight cookbooks including the awarding-winning Eat What You Love cookbook series, which features better-for-you recipes for everyone’s favorite foods. She has appeared on hundreds of nationally televised TV and radio shows, and her beloved well-written recipes have been featured in Cooking Light, Women’s World, The Washington Post, Home & Family, and Oprah.com, to name a few.
Marlene Koch has no relevant disclosures to report. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.50 CDR