Symposium Session: Going Live in 3, 2, 1: How to Navigate the World of Live Streaming to Promote Sound Nutrition and Your Brand
Suggested CDR Learning Codes: 1090, 1100, 1130, 7070
Suggested CDR Performance Indicators: 2.1.1, 2.1.3, 2.1.6, 11.4.1
As blogs created a platform for anyone to get published, social media platforms have given us the power to broadcast wherever and whenever we’d like to a targeted audience. Do not let these powerful tools pass you by.
Whether you have your own private practice, work for a corporation, freelance with food companies, or even want to promote your volunteer organization, this session will help you position yourself as a savvy and relevant health professional by taking advantage of these free publicity channels.
As a seasoned traditional and social media communicator, Deanna has honed her live streaming video skills from the early days of Periscope to the current days of Facebook Live. She’ll share her strategies and tricks on what to do before, during, and after a live video session.
After this interactive and informative session, you’ll feel confident enough to hit that “go live” button.
After attending this session, nutrition professionals should be able to:
- Understand the importance of utilizing live streaming to communicate actionable and appealing nutrition messaging.
- Identify the available live streaming platforms and determine which one is appropriate for individual outreach efforts.
- Successfully execute a video live stream.
Based in Philadelphia, Deanna Segrave-Daly, RD, is a food-loving dietitian who co-owns Teaspoon Communications, a food-focused nutrition communications group that consults with a variety of health and food organizations. She blogs at Teaspoon of Spice with her business partner, Serena Ball, MS, RD, sharing healthy kitchen hacks, nourishing recipes, how-to cooking videos, and even mishaps in the kitchen.
A seasoned communicator for more than 20 years with a background in TV, radio, and print spokesperson work, Deanna now regularly live streams on Facebook on her Teaspoon of Spice page as well as on sponsors’ business pages.
She is also the co-owner of The Recipe ReDux, a healthy food blogger community that inspires monthly recipe challenges, and is cofounder of Blog Brûlée, an exclusive, intimate weekend workshop for registered dietitians and healthy living bloggers to enhance their online presence.
Deanna Segrave-Daly reports the following relevant disclosures: she is a consultant to Cabot Creamery, GoGo SqueeZ, Canola Info, Fairlife, and ALDI. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.00 CDR