Symposium Session: Securing Brand Deals as a Nutrition Professional
This is not a webinar or course for purchase- this is a module for credit claiming for our 2019 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our symposium, however, the topics may be revisited in the future in the form of a webinar or self-study course.
Suggested CDR Learning Codes: 1090, 1140, 4100, 7120
Performance Indicators: 2.1.1, 2.1.3, 11.3.6, 11.4.1
Over the last six years, Wendy Lopez, MS, RD, CDE, and Jessica Jones, MS, RD, CDE, of Food Heaven Made Easy have grown their online nutrition business into a successful six-figure company. They have worked with a number of food and beverage brands including Quaker Oats, the US Highbush Blueberry Council, California Almonds, Barilla, Unilever, and more. In this presentation, Wendy and Jess will lay out the steps to leverage your unique talents as a nutrition professional to attract paid brand partnerships. Learn how to create a media kit, determine rates, negotiate deals and deliverables, and successfully navigate contracts.
After attending this session, nutrition professionals should be able to:
- Define your brand by identifying your target audience and developing a unique angle.
- Gather contacts for brand partnerships and understand how to properly pitch to brands.
- Create a media kit that captures the most important information for securing brand partnerships.
- Determine ideal rates for partnerships.
Jessica Jones, MS, RDN, CDE, and Wendy Lopez, MS, RDN, CDE, are registered dietitian nutritionists, Certified Diabetes Educators and cofounders of Food Heaven Made Easy (@foodheavenshow), a one-stop shop for delicious and nutritious living with over 145,000 followers from around the globe. Named New & Noteworthy by iTunes, their popular Food Heaven podcast provides evidence-based practical nutrition guidance listeners can trust. The dynamic duo also coauthored 28-Day Plant-Powered Health Reboot in 2017, a mouthwatering cookbook that helps people upgrade their diet with delicious recipes. Through their platform, Wendy & Jess work with national brands such as Quaker Oats, Sunsweet, California Almonds, Mighties Kiwi, the US Highbush Blueberry Council, and other brands, to develop plant-based recipes and curated multimedia content.
Jessica Jones, MS, RDN, CDE, & Wendy Lopez, MS, RDN, CDE report the following relevant disclosures: received financial support from US Highbush Blueberry Council, Quaker Oats, Almond Board of California, Hearst, Solaray Supplements, Weber Grills, Barilla Pasta, Filippo Berio Olive Oil, B&W Quality Growers, Gilead, Unilever, Greenchef, LOLA, Daily Harvest, Mega Food Supplements, Four Sigmatic, Thrive Market, Poshmark, Ritual Supplements, Better Help, and Scentbird. They have certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.50 CDR