Symposium Session: Dietitian Disclosure Dilemma: What You Need to Know About Sponsorship, Nofollow, and Branded Content Tools
This is not a webinar or course for purchase- this is a module for credit claiming for our 2019 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our symposium, however, the topics may be revisited in the future in the form of a webinar or self-study course.
Suggested CDR Learning Codes: 1090, 7070, 7120
Performance Indicators: 2.1.4, 2.1.10, 11.2.8, 11.4.1
As bloggers and influencers have risen to the top of the information food chain, they’ve done so largely without any education or background on the importance of disclosure for fair, accurate, and legal communications. Coupled with the influence of corporate material ties to their businesses—through sponsorships, in-kind financial ties, trips, and free samples—their popularity has led to a blurring between editorial and advertising boundaries that threatens both the integrity and legality of the online communications space. In this session, longtime disclosure advocate Regan Jones, RD, will educate participants on the history of journalistic ethics, truth in advertising laws, and modern-day FTC, social media platform, and search engine requirements related to disclosure and will address some of the most common disclosure dilemmas the registered dietitian communicator may find him- or herself faced with.
After attending this session, nutrition professionals should be able to:
- Understand why nondisclosure of sponsorship and material ties affects credibility.
- Understand the nuances of disclosure, social platform-based branded content requirements, and search engine nofollow requirements.
- Support and share this information with other RDNs for the purpose of raising awareness and achieving best practices.
- Apply proper disclosure practices within their own nutrition businesses when communicating via traditional and social media.
Regan Miller-Jones, RDN, has been blazing trails as a female entrepreneur for more than a decade. An award-winning registered dietitian with 20 years of experience in the food media and marketing world, she has amassed a brand portfolio of websites, podcast, and influencer networks that reach millions.
Regan Miller-Jones, RDN, has no relevant disclosures to report. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.50 CDR