Symposium Session: How to Be an Influencer with Credibility and Confidence
This is not a webinar or course for purchase- this is a module for credit claiming for our 2019 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our symposium, however, the topics may be revisited in the future in the form of a webinar or self-study course.
Suggested CDR Learning Codes: 1090, 1130, 1140, 7120
Performance Indicators: 2.1.1, 2.1.4, 2.1.8, 2.2.2
After being interviewed for thousands of stories for all forms of media, I want to share some of the situations I’ve faced so that RDNs could follow in kind to explore their own paths to getting media exposure while also helping them learn how to deal with the challenges and responsibilities of what it takes to be a media dietitian nutritionist.
This session will uncover the following topics and much more: the challenge that comes along with the glamour of working with media; how media has changed over the years and therefore RDNs must change along with technology and how to speak in your audience’s language; how you need to craft messages differently for various forms of media (TV, radio, magazines and print, web stories, podcasts, social platforms, etc)—all platforms will be touched upon.
Additional topics covered include: how to craft sensational soundbites that compete with false promises; how to become a media-maker and connect with editors and producers to get your voice heard; how to not be taken advantage of by journalists when it comes to giving media interviews; and how to interpret and undo misleading headlines to clear up consumer confusion and instead be the bearer of news people can actually use.
After attending this session, nutrition professionals should be able to:
- Search for newsworthy stories to talk about to media.
- Create a pitch and learn who to pitch your story ideas to.
- Overcome the barriers you face when it comes to working with media.
- Successfully get your name in the news.
Bonnie Taub-Dix, MA, RDN, CDN, is the award-winning author of Read It Before You Eat It—Taking You from Label to Table, and creator of the website and blog called BetterThanDieting.com. Bonnie is a media personality, media trainer, spokesperson, motivational speaker, journalist, and corporate and brand consultant whose messages are laced with her culinary passion as a foodie, her credible guidance as an advisor, and her wit and wisdom as a mom. Bonnie is director and owner of BTD Nutrition Consultants, LLC, with offices on Long Island and in New York City.
Bonnie Taub-Dix, MA, RDN, CDN, has no relevant disclosures to report. She has certified that no conflict of interest exists for this program. View our disclosure policy.
- 1.00 CDR