Symposium Session: In Your Own Words: A Nutrient-Dense Conversation
This is not a webinar or course for purchase- this is a module for credit claiming for our 2019 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our symposium, however, the topics may be revisited in the future in the form of a webinar or self-study course.
Suggested CDR Learning Codes: 1130, 1140, 2000, 4000
Performance Indicators: 8.1.3, 8.3.6, 8.4.5
Single-nutrient ‘villains’ and ‘heroes’ may be a popular trend in the media, on social media and even by some health professionals, but this approach does not consider the entire nutrient offering of a given food. ‘Clean’ labels, cutting out sugar or avoiding ‘processed’ foods might seem like the magical answer to a healthy diet, but the truth is that taking a more nutrient dense approach can help people make more informed food choices and build healthier dietary patterns.
This two-hour interactive workshop will highlight the benefits of a nutrient-dense approach for a more productive and meaningful nutrition conversation. Whether you work with individual clients, traditional media outlets or social media platforms, engaging your audience to shift their focus away from single nutrients and toward a more comprehensive approach can help empower them to build a healthier dietary pattern.
Participants will learn and practice strategies to translate the nutrient density science into their own words and walk away with content/messages that can be utilized in a variety of ways including traditional media, social media, presentations, blogs, videos and more. Even seasoned communicators can benefit from the opportunity to practice incorporating stories and compelling language into their messaging/content.
After attending this session, nutrition professionals should be able to:
- Discuss the concept of nutrient density and recognize how shifting to nutrient-dense foods helps meet Dietary Guidelines recommendations.
- Practice translating the science of nutrient density into your own words to utilize in nutrition communications outreach efforts.
- Apply specific techniques to create more concise, compelling, meaningful, and memorable nutrition messages and content.
Melissa Joy Dobbins, MS, RDN, CDE, The Guilt-Free RD® - Sound Bites® Inc., has extensive experience as an influencer and spokesperson for the food, grocery and healthcare industries. She specializes in training other dietitians on communication skills so they can gain more visibility, influence and success. Her trainings have a particular emphasis on effective ways to engage and empower audiences to make their own, well-informed decisions and to enjoy their food with health in mind. Melissa received the 2016 Academy of Nutrition and Dietetics’ Media Excellence Award and is known as The Guilt-Free RD® – “because food shouldn’t make you feel bad!”.
- 1.00 CDR