More than buzz words, food and fitness shaming are realities fueled by many facets of our society, including traditional and social media, self-proclaimed experts and influencers, family and friends, as well as explicit and implicit biases. But disarming the confusion and shame consumers feel about nutrition and fitness can happen when new insights are shared that help clarify the attitudinal differences between consumers’ perceptions of food and fitness choices, versus the views of RDNs and fitness professionals. But what role do RDNs play in shaming?

Jessica Broome, PhD, Amy Cohn, RD, CDM, CFPP, and JC Lippold, MA, deliver a keynote session that showcases new survey research that delves into the realities of food and fitness shaming through the lens of consumers, RDNs, and certified fitness professionals. The session reveals the complexities of shaming and will tell a story that increases awareness of consumers’ potential cycle of food and fitness shame and offer solutions for professionals to effectively help derail this cycle.

This trio of experts provide the backbone that help attendees start to build open conversations on the topic and craft messages that resonate with all consumers. Learn to elevate the importance of accessible nutrition and fitness, shining a light on the affordable and good nutrition found in packaged products in all areas of the grocery store, including the center of the store. Participants will understand and feel empowered to emphasize the value of all movement, especially movement outside the gym or fitness studio. Leave this keynote session with a new understanding that will derail the walk of food and body shaming and give consumers the permission to shop the center aisles of their favorite supermarkets and proudly move their bodies in ways that feel good.

*The Academy of Nutrition and Dietetics (Academy) and Commission on Dietetic Registration (CDR) are not responsible for the provider’s interpretation of the Academy/CDR Code of Ethics for the Nutrition and Dietetics Profession or its enforcement as it relates to the scenarios and content presented in this activity.