Symposium Session: Disrupting the Status Quo: Integrating Accessible, Affordable, and Healthful Foods into the Everyday Shopping Experience

As the percentage of Americans experiencing chronic disease increases and nationwide health care costs swell to new heights, customers are looking to their local grocery stores to provide accessible and affordable solutions. As pivotal members of the continuum of care, retail environments—and the dietitians that work within them—are charged with disrupting the status quo and blazing new paths for health. As a result, the role of the retail dietitian has expanded to include providing guidance on the following question: If given the same promotional opportunities, will sales performance of healthful foods match (or exceed) that of less healthful options? 

Join Emily Massi, RD, LDN, for a session that will explore real-life case studies related to the integration of health, merchandising, and marketing into the omnichannel shopping experience. Learn how these programs balance the competing priorities of the grocery industry while simultaneously increasing return on investment and positively impacting customer purchases. Learn the impact of in-store health-focused displays on purchase behavior and how dietitian/consumer packaged goods partnerships can maximize effect. Explore the effectiveness of health loyalty program incentivization on driving healthy sales and providing positive reinforcement for customers. Finally, Massi will review best practices about how to “tell your story” to organizational leadership and prove health’s rightful place in overall strategic planning.

This is not a webinar or course for purchase - this is a module for credit claiming for our 2024 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our Symposium; however, the topics may be revisited in the future in the form of a webinar or self-study course.

Learning Objectives


  1. Analyze consumer health insights and how retail RDs connect customer preferences and corporate priorities.
  2. Define the expanded role of a retail dietitian in providing healthful, affordable, and accessible options to customers. 
  3. Discuss the impact of health-focused display programming on customer purchase behavior in grocery stores. 
  4. Describe the effectiveness of health-focused loyalty incentivization and its impact on customer’s health and value perception of a retailer. 
  5. Identify techniques to connect retail dietetics across the continuum of care to improve patient health outcomes.

Additional Information

CDR Activity Type: 
CPE Level: 
Course summary
Available credit: 
  • 1.00 CDR
Course opens: 
Course expires: 

Emily Massi, RD, LDN, is the healthy living merchandising manager for Giant Food, an Ahold Delhaize retail brand with 165 stores across Maryland; Delaware; Washington, D.C.; and Virginia. In her role, Massi acts as the liaison between Giant's Healthy Living program and merchandising teams, working to bring the message of health to the customer's omnichannel shopping experience. Massi partners with both internal and external stakeholders, including consumer packaged goods and community partners, to drive innovative programming aimed at bringing the message of health to the customer. 

Massi received her bachelor’s degree in nutrition and food science with a focus in dietetics from the University of Maryland in 2016 and completed the Virginia Tech Internship Program in Nutrition and Dietetics in 2017. She was honored to be recognized as a 2022 Progressive Grocer GenNext winner, a 2023 Today’s Dietitian “Top 10 Dietitians Making a Difference” recipient, and a 2023 “Woman of Influence in the Food Industry” honoree by the Shelby Report.

The faculty and planners of this educational activity have no relevant financial relationships with ineligible companies to disclose. 

An “ineligible company” includes any entity whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products use by or on patients.

In support of improving patient care, Great Valley Publishing Company is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. 

This activity will also award credit for dietetics (CDR CPEU). 

RDs and DTRs are to select activity type 102 in their Activity Log. Sphere and Competency selection is at the learner’s discretion.

Available Credit

  • 1.00 CDR


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