Symposium Session: Workshop: Ask the Expert: Responding Responsibly to Editorial Media Queries

Registered dietitians ARE the nutrition experts and must understand how to educate consumers through nutrition facts that combat myths and fads. Toby Amidor, MS, RD, CDN, FAND, 2018 recipient of the AND Media Excellence Award, and Wall Street Journal best-selling cookbook author, will share her experience on how to get started working with the media (with a focus on editorial media) and will explain trusted techniques and best practices to control the message and the interview. From creating sound bites and quotes that are educational and memorable, to helping navigate questions and responses on controversial nutrition topics – including processed food, sugar and center-of-the-store nutrition – this session will provide skills on how to respond to editorial media inquiries.

This is not a webinar or course for purchase - this is a module for credit claiming for our 2024 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our Symposium; however, the topics may be revisited in the future in the form of a webinar or self-study course.

Learning Objectives

After the workshop, nutrition professionals will be able to:

  1. Implement techniques and best practices when handling editorial media queries.
  2. Respond to nutrition-related editorial media queries using balanced and scientifically-sound research.
  3. Communicate and disseminate well-written nutrition information and messages with confidence and actively correct misinformation, especially on controversial nutrition topics.

 

Additional Information

Suggested CDR Performance Indicators: 
2.1.2, 2.1.3, 2.1.4, 2.2.3
CDR Activity Type: 
172
CPE Level: 
1
Course summary
Available credit: 
  • 3.00 CDR
Course opens: 
05/19/2024
Course expires: 
05/22/2025
CE Club cost:
$0.00
CE Club cost:
$0.00
Cost:
$0.00
Rating: 
0

Toby Amidor, MS, RD, CDN, FAND, is a veteran in the food and nutrition industry with 20 years of experience. She’s the founder of Toby Amidor Nutrition, where she provides nutrition and food safety consulting services for individuals, restaurants, and food brands. For 12 years, she has been the nutrition expert for FoodNetwork.com and a founding contributor to its Healthy Eats blog. Amidor is a regular contributor to U.S. News & World Report Eat + Run blog, Muscle & Fitness online, Shape.com, SparkPeople.com, and EatThisNotThat.com, and she has her own “Ask the Expert” column in Today’s Dietitian magazine. Amidor has been quoted in hundreds of national publications and appears on television regularly. For the past 11 years, she has also been an adjunct professor at Teachers College, Columbia University. In 2018, Amidor was honored with the Media Excellence Award awarded by the Academy of Nutrition and Dietetics.

Amidor is a Wall Street Journal best-selling cookbook author of six cookbooks, including The Greek Yogurt Kitchen: More Than 130 Delicious, Healthy Recipes for Every Meal of the Day; The Healthy Meal Prep Cookbook: Easy and Wholesome Meals to Cook, Prep, Grab, and Go; The Easy 5-Ingredient Cookbook: Simple Recipes to Make Healthy Eating Delicious; Smart Meal Prep for Beginners: Recipes and Weekly Plans for Healthy, Ready-to-Go Meals; The Best Rotisserie Chicken Cookbook Ever: 100 Tasty Recipes Using a Store-Bought Bird; and The Create-Your-Plate Diabetes Cookbook: A Plate Method Approach to Simple, Complete Meals.

Amidor trained as a clinical dietitian at New York University. Through ongoing consulting and faculty positions, she has established herself as one of the top experts in culinary nutrition, food safety, and nutrition communications.

Disclosures:

Toby Amidor, MS, RD, CDN, FAND, faculty for this activity, has the following relevant disclosures to report: she is a partner for General Mills; an ambassador for National Dairy Council; a member of the Danone Essential Dairy and Plant-Based Advisory Board; a partner for Huel; and a spokesperson for Tru Niagen, St Dalfour, and Pure Protein.

Ask the Expert: Responding Responsibly to Editorial Media Queries awards 3.0 CPEUs in accordance with the Commission on Dietetic Registration's CPEU Prior Approval Program. 

The responsible provider for this activity is General Mills.

Funding from non-CPE revenue for CPE planning, development, review, and/or presentation has been provided by General Mills.

Available Credit

  • 3.00 CDR

Price

CE Club cost:
$0.00
CE Club cost:
$0.00
Cost:
$0.00
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