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ForwardSymposium Session: Creating Enticing Nutrition and Culinary Messaging to Increase Engagement and Participation
As a registered dietitian and media professional, Jessica Ball has seen first-hand how effective digital communication - particularly through video and social media - can bolster community efforts. Over the last six years, Jess has worked in digital content and hosted award-winning YouTube and social media video series. These successes fostered additional media appearances (TV, radio, and podcasts) and live events (panels and speaking). Through these experiences, Jess has learned the five main ways to engage an audience and keep them engaged. The actionable tips in this session are applicable and relevant to any role or industry, from non-profit organizations and universities to private businesses and more. And they’re imperative for growth and reaching new audiences.
It’s more important than ever for dietitians to have their voices heard and be recognized as nutrition experts, and digital communication is a key component in making a lasting impact. This session will educate participants on how to hook the audience, streamline messaging, build on successes, and much more.
This is not a webinar or course for purchase - this is a module for credit claiming for our 2025 Spring Symposium attendees and cannot be purchased or taken by non-attendees. These sessions are exclusive to our Symposium; however, the topics may be revisited in the future in the form of a webinar or self-study course.
Learning Objectives
After completing this continuing education activity, health care professionals will be better able to:
- Learn how to craft a compelling hook for use in classic media outlets (TV and radio), as well as in contemporary outlets (social media and online channels).
- Prioritize authenticity in nutrition communications, while remaining poised and professional.
- Create a tailored message to best meet your target audience’s interests and needs.
- Design and implement creative calls to action (CTAs) that help garner organic audience involvement.
- Strategize ways to ensure consistency across nutrition communications and its effect on overall practice goals.
Additional Information
Jessica Ball, MS, RD, is a Vermont-based media dietitian and nutrition editor at EatingWell. She completed her Bachelor of Science at Michigan State University (go Green!) and completed her Master of Science and dietetic internship at University of Vermont (go Cats!). Over the last six plus years, she has gained extensive experience in various forms of media, including creating over 4,700 pieces of digital content for EatingWell, an award-winning educational video series, media appearances, and live events, including panels and speaking.
Jess is dedicated to using her science-backed expertise to help people nourish themselves in ways that work for their budget, honor their preferences, and align with their skillset.
DISCLOSURES
The faculty and planners of this educational activity have no relevant financial relationships with ineligible companies to disclose.
An “ineligible company” includes any entity whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.
In support of improving patient care, Great Valley Publishing Company is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
This activity will also award credit for dietetics (CDR CPEU).
RDs and DTRs are to select activity type 102 in their Activity Log. Sphere and Competency selection is at the learner’s discretion.
Available Credit
- 1.00 CDR